4.08.2004

Offshore Doublespeak Computerwire (4/9)

Companies considering an offshore strategy are very reticent to reveal their plans because they are wary of a backlash from consumers and their own soon-be-redundant workforce. One BPO vendor recently said at a conference that as these companies go to ground, they are leaving the vendors to take the flak. But now vendors have joined them in a virtual vow of silence, and are trying to deny that moving work to lower cost countries should be called offshore at all. For example, an IBM spokesperson recently told ComputerWire that IBM does not do "offshoring" because it is a global company and has always had operations in places such as India.

Such doublespeak is already rife in the industry, and the use of the word "offshore" is often replaced. Cap Gemini Ernst & Young calls it "Rightshore", Computer Horizons and EDS both use "Bestshore", and BearingPoint calls it "Anyshore", for example.

Well isn't that just doubleplusgood. We wonder why they're so ashamed?

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